Release overview
Release: 20260913-v7 Format: downloadable ZIP Supported local hosts: Claude Code and OpenAI Codex Included skills: 56 Release files: 702, plus the installer manifest and download receipt
The Complete Launch Bundle is the full local PushButton Launch playbook system for one business project. It includes the six customer-facing playbooks and the supporting research, offer, copy, creative, claims, channel, lifecycle, measurement, diagnostic, resource, template, and validation modules they use.
Customer setup files
| File | Purpose |
|---|---|
CLIENT-QUICKSTART.md | Short customer setup guide, host selection, first-job order, and product boundaries. |
START-HERE-Claude-Code.md | Complete local installation and operating instructions for Claude Code or Codex. |
COMPLETE-INSTALL.json | Release manifest containing the expected files and SHA-256 hashes. Required by the installer. |
install.py | Dependency-free installer and verifier. Copies the skills into the correct host folder and checks the release. |
MANIFEST.json | Download receipt generated by the customer portal with the packaged file list, sizes, and hashes. |
content/catalog.json | Product catalog, playbook names, descriptions, and output summaries. |
content/library.json | Quick-start instructions, demos, workflow guidance, and research guidance. |
scripts/build-manifest.py | Release-maintainer tool for rebuilding the release manifest. |
scripts/validate-package.py | Release validator for hashes, controllers, references, and credential-like strings. |
COMPLETE-INSTALL.json is packaged separately from the 702 hashed release files because a manifest cannot hash itself without creating a circular reference.
Six public playbooks
These are the primary customer-facing entry points. Each includes its controller, supporting references, examples, agents, and output guidance.
| Playbook | What it does | Creates |
|---|---|---|
| Offer Architect | Defines who the offer is for, what problem it solves, how it is positioned, what is included, what it should cost, and how to answer buyer objections. | Customer profile, positioning, offer structure, pricing, bonuses, guarantee, objections, key messages, and launch brief. |
| Conversion Copywriter | Turns an approved offer into persuasive customer-facing language for the buying journey, keeping the message consistent across pages, ads, and campaigns. | Headlines, hooks, landing pages, sales pages, advertisements, product descriptions, calls to action, and campaign copy. |
| Ad Creative Studio | Converts the offer and approved claims into testable ad concepts with a clear angle, visual treatment, copy direction, and production prompt. | Creative angles, ad concepts, headlines, primary text, visual directions, image-generation prompts, variations, and testing plans. |
| Meta Campaign Operator | Adapts the approved message and creative into a practical Facebook and Instagram launch structure with audiences, budget logic, tests, and measurement. | Facebook and Instagram campaign structure, audience strategy, budgets, ad copy, creative tests, performance targets, and launch checklist. |
| Search Campaign Operator | Maps high-intent searches to the offer, groups keywords by intent, and designs the Google Search campaign, landing-page path, budget, and optimization plan. | Keywords, negative keywords, campaign structure, ad groups, advertisements, landing-page recommendations, budgets, tracking requirements, and optimization plan. |
| Email Revenue Operator | Plans the email path from first lead to buyer and repeat customer, then writes the sequences, timing, segmentation, suppression, and measurement rules. | Welcome, nurture, promotional, launch, follow-up, reactivation, and newsletter sequences plus send calendars and measurement. |
Supporting skills and included file counts
The complete release includes these additional modules. File counts include each module's SKILL.md, references, scripts, agents, templates, and supporting files.
| Skill | Files | Role |
|---|---|---|
ad-audit | 6 | Reviews existing ads, identifies the biggest performance or message problem, and recommends the next correction to test. |
brand-positioning | 5 | Clarifies the category, ideal market position, differentiation, and language that makes the business easier to understand. |
campaign-machine | 7 | Organizes campaign goals, audiences, assets, destinations, tests, owners, and measurement into one operating plan. |
claim-and-promise-foundry | 7 | Separates desirable promises from defensible claims and turns proof gaps into an actionable evidence plan. |
claims-compliance-guard | 6 | Checks marketing statements for support, qualification, regulated language, and platform-policy risk before public use. |
concept-cell-os | 5 | Builds repeatable creative concepts that can generate multiple useful executions instead of disconnected ideas. |
copy-chief | 42 | Edits and strengthens copy for clarity, specificity, credibility, rhythm, and a more natural human voice. |
creative-idea-engine | 5 | Generates, compares, and ranks creative directions against the buyer, offer, angle, and available proof. |
creative-testing-lab | 5 | Creates controlled tests so teams learn which angle, hook, format, or audience variable actually changed performance. |
direct-response-copy | 33 | Applies direct-response frameworks in sequence to develop stronger headlines, leads, arguments, offers, proof, and calls to action. |
email-claims-guard | 5 | Reviews email promises, urgency, guarantees, and promotional language for accuracy and compliance. |
email-copy-desk | 9 | Produces and edits individual emails, campaign messages, subject lines, previews, and calls to action. |
email-machine | 8 | Audits the email program from capture through lifecycle, then identifies the highest-value flow or campaign to build next. |
feed-the-machine | 7 | Collects the business facts, proof, customer language, constraints, and unknowns that improve every downstream output. |
funnel-architect | 4 | Maps the customer journey from first contact to conversion, including page roles, handoffs, friction, and measurement. |
google-ads-machine | 24 | Provides deeper Google Ads research, account planning, policy checks, and validation resources behind the search workflow. |
kill-scale-engine | 10 | Diagnoses campaign results and recommends whether to stop, repair, isolate a variable, or scale the work. |
launch-readiness-preflight | 3 | Checks claims, destinations, tracking, assets, platform requirements, owners, and open blockers before release. |
lifecycle-architect | 7 | Designs the stages, triggers, messages, and retention actions that move customers from first purchase to repeat value. |
list-growth-engine | 4 | Plans lead capture, opt-in value, list growth experiments, and the measurement needed to improve acquisition. |
market-offer-finder | 7 | Compares market opportunities, buyer pain, urgency, competition, and offer angles to find a commercially promising direction. |
meta-machine | 3 | Provides deeper Meta research and operating guidance for audiences, creative, account structure, and testing. |
money-model-builder | 8 | Models price, cost, margin, payback, retention, capacity, and the economic assumptions behind a launch decision. |
native-ad-image-prompts | 7 | Turns an approved concept into specific native ad image directions and prompts that a designer or image model can produce. |
offer-claim-release-gate | 3 | Performs the final claim gate between offer strategy and customer-facing copy or ads. |
offer-copy-kit | 8 | Packages the approved offer into reusable message blocks, proof points, objections, and calls to action. |
offer-economics | 8 | Tests whether the offer can support delivery cost, acquisition cost, margin, pricing, and the promised customer experience. |
offer-launch-preflight | 3 | Confirms the offer has a defined buyer, promise, price, delivery contract, proof path, and next commercial action. |
offer-machine | 93 | Provides the extended offer-building system, worksheets, templates, decision references, and validation tools. |
operator-start | 9 | Verifies the local installation, establishes the business foundation, loads saved memory, and resumes a project safely. |
peak-season-protocol | 6 | Adjusts the offer, messaging, capacity, budget, and operating plan for seasonal demand or deadlines. |
persona-gap-audit | 4 | Finds missing buyer information and shows which unanswered questions could change the offer or message. |
portfolio-and-scale | 6 | Helps decide which offers, channels, or customer segments deserve more resources and which should be reduced. |
project-memory-manager | 5 | Saves business truth, decisions, checkpoints, versions, and unresolved questions so work can continue without starting over. |
research-machine | 12 | Collects and analyzes customer language, desires, objections, alternatives, source coverage, demand signals, and evidence gaps. |
retention-economics | 5 | Analyzes churn, lifetime value, retention levers, recovery opportunities, and the economics of keeping customers. |
root-cause-diagnostics | 5 | Separates symptoms from constraints and traces a stalled result back to the highest-leverage cause. |
segmentation-and-measurement | 6 | Defines useful audience segments, events, metrics, attribution boundaries, and reporting requirements. |
signal-kit | 13 | Designs and verifies browser, server, and backend measurement paths, including event identity and deduplication. |
static-ads-machine | 14 | Builds static ad systems with production-ready layouts, copy directions, variants, and review requirements. |
Operator resource libraries
The bundle also includes the supporting resource libraries used by the installed skills:
| Resource library | Files | Purpose |
|---|---|---|
operator-resources-fa | 6 | Foundational operating resources. |
operator-resources-kse | 6 | Kill/scale operating resources. |
operator-resources-research | 14 | Research source, schema, and output resources. |
operator-resources-sk | 12 | Signal and measurement resources. |
operator-resources-w1 | 10 | Supporting product resources. |
operator-resources-w2 | 30 | Email Machine product resources and copy library. |
operator-resources-w3 | 103 | Copy Machine product resources and canon library. |
operator-resources-w4 | 17 | Email Machine product guides, templates, and checklists. |
operator-resources-w5 | 14 | Supporting product resources. |
operator-resources-w6 | 25 | Supporting product resources. |
Recommended operating order
1. Install the bundle and run operator-start. 2. Complete and approve the Buyer Avatar and business foundation. 3. Run feed-the-machine or research-machine for evidence and customer language. 4. Run offer-architect or offer-machine. 5. Review claims, proof requirements, economics, and constraints. 6. Run Conversion Copywriter and Ad Creative Studio in parallel. 7. Run only the channel plans needed: Meta, Search, YouTube/Demand Gen, or Email. 8. Run launch readiness before publishing, sending, or spending.
Client requirements and boundaries
The client supplies their own Claude Code or Codex access and any provider, advertising, analytics, email, or research credentials they choose to use. The bundle contains no API keys, passwords, payment information, or external account connections.
The optional broad Research Machine collector is a separate install. Without it, research can still run at the host's method-only level, with source limitations clearly labelled.
The playbooks create drafts, plans, files, and guarded recommendations. They do not publish ads, send email, spend media budget, or change external accounts automatically.